Beautifying a Shipping Federation

American Cotton Shippers Association

Year
2020
Type of Project
Web Design
My Role
Lead Designer

Case Study

Objective

The American Cotton Shippers Association (ACSA) were in the process of refining the way they presented themselves to the world, and asked for our help.

Process

After the creation of a new logo and basic branding elements, I stepped in to translate and expand this new identity for the web.

With design and application of a new art direction, ACSA wanted to make sure that their raison d'etre came across to visitors on the home page regardless of who they are, or how they got there. On top of this all, the site was long overdue for a restructuring of its navigation and content infrastructure.

I led the information architecture, wireframes, built the web-facing design system, and created all design artifacts necessary for dev handoff.

Outcome

All of this needed to be designed for Wordpress in a modular fashion; simple to update for anyone who was tasked with adding to the site in the future. This all led to a responsive design system, iterated for all breakpoints.