Helping Sellers Price Their Gear
Reverb.com
Type of Project
Behavioral Design & Systems Design
My Role
Strategist & Lead Designer
Case Study
Objective
Overpriced gear was a huge problem at Reverb. Sellers were pricing their gear well over market value, and there were a lot of stale listings that weren't selling. My team owned the seller listing experience, so we identified a big opportunity to improve how sellers price their gear.
Process
Money is a delicate subject with our sellers, so delicate that our pricing language guidelines hadn’t been worked on in a while. I collaborated start to finish with my product manager, I iterated on the copy multiple times with his feedback to balance brevity with a measured touch.
We wanted to stay focussed with our experimentation, so we only made changes to the pricing step of the sell flow. I started wide with my early design exploration, exploring many solutions and ideas, but the final design deliverable ended up having a very tight scope to keep it very focussed on the user problem of helping sellers price their gear.
Outcome
With a single component, we were able to improve the pricing experience in a lightweight way. Sellers now had live feedback as they're pricing their gear, helping them publish more affordable listings.
The experiment was an unambiguous success and gave us learnings on multiple fronts: pricing language, the efficacy of new sentiment colors, and new iconography for AI-like product suggestions.
Impact
Related Project
I led an ideation session that directly preceded this project, give it a look.
