Helping Sellers Price Their Stuff
Reverb.com
Year
2025
Type of Project
Product Strategy & Behavioral Design
My Role
Strategist & Lead Designer
Case Study
Objective
My team was responsible the steps a seller takes to put their music gear up for sale. Our goal was to make gear on Reverb more affordable.
How do you tell sellers their gear might not be worth as much as they thought? With design and tact.
Process
Money is a delicate subject with our sellers, so delicate that our pricing language guidelines had been heretofore untouchable for quite some time. Collaborating start to finish with my product manager, I iterated copy multiple times over with his feedback to balance brevity with a measured touch.
Surgical with our experimentation, we only made changes to the pricing step of the sell flow. Early design exploration started wide but tightened in scope all the way to the end - not because we ran out of time or resources, but because it increasingly made the most sense!
Outcome
I was able to package our hypothesis into a single component, dynamically cross referencing user input with our unique database of pricing information.
The experiment was an unambiguous success and gave us learnings on multiple fronts: pricing language, the efficacy of new sentiment colors, and new iconography for AI-like product suggestions.
Standout Features
New ways to talk to sellers about pricing
Early applications of AI-like iconography
Pushing the use of sentiment colors
Huge KPI wins and even bigger learnings
