Client
Reverb.com
Type of Project
Product Strategy
My Role
Strategist & Session Leader
Musicians love buying instruments, but only at an affordable price. Unfortunately...
Sellers weren't setting affordable prices.
88%
of respondents say price is the most important factor when considering a purchase.
29%
would describe Reverb as "affordable", below all other benchmarked competitors.
0%
...of us were pleased with that.
Sometimes you've got to put down what you're working on and shift gears. This was one of those times.
Sellers were giving us lemons...
So I did what any responsible team member would...
I started another slack channel.
I added select folks from all over the company, reaching horizontally and vertically, whoever made the most sense to figure out our next steps.
With that Slack...
I coordinated 15 people from five different departments...
...and designed an ideation session for the first Monday following our pivot in strategy.
A very intentional agenda to make the most of everyone's time.
First, we zoomed out...
...and we ideated for every section of the experience...
...including six primary seller touchpoints and an "anything goes" zone for everything else. No bad ideas, no stone unturned.
Dedicated spaces for freely ideating on each section of the product.
We started to zoom back in...
...and dare I say, people got a little excited!
Themes took shape very easily and front-runner ideas began to emerge. Folks were eager to weigh in, riff, and build on feedback.
Structured sections to identify themes and categorize potential executions.
A triage exercise to put a bow on this and figure out next steps.
Just like that...
We had clear output and knew what we were doing by the end of the week.
And we had ideas for the week after that.
And the week after that.
Impact
Related Project
Here's the first project that came of this ideation. Spoiler, it went well.
