Standardizing a Brand Family
T. Marzetti Food Brands
Year
2021
Type of Project
Systems Design & Art Direction
My Role
Lead Designer & Art Director
Case Study
Objective
T. Marzetti is a family of everyday grocery brands in need of a refreshed web presence. When we first met, they were in need of a completely redone web presence both ready for the modern day, and scalable for the future.
Process
The T. Marzetti corporation has a wide portfolio of brands spanning a number of your grocery store’s aisles. With that said, their web presence was quite dated and offered little utility to its visitors. Nearly all of TMZ’s brands used the same template as well, so the problem spanned quite wide.
Over time, we were able to collaborate with T. Marzetti and its individual brand representatives to design a new template that allowed each to express themselves individually. This new design system was made to better leverage existing content that had previously been spread across disparate touch points and accommodate new growth as time carried on.
Outcome
A responsive and scalable design system created and applied more than a dozen separate brands.
Standout Features
A modern, modular landing experience
Scalable art direction
Photography guidelines
Updated eCommerce
Universal access to all brands
A scalable and flexible design system
