Client
T. Marzetti Food Brands
Type of Project
Systems Design & Art Direction
My Role
Lead Designer & Art Director
A modular landing experience.
Product-forward design.
Pages are simple to edit and show off any brand in a fresh, new way. Modules are easily swapped to provide seasonal updates.
Scalable art direction for a growing brand portfolio.
The play between content and background allows for wide differentiation between brand styling.
New photography guidelines.
Products were now able to be decorated by relevant ingredients spread across the page background. A simple rulebook allows for content scalability and consistent imagery.
Updated and redesigned eCommerce tools.
Ready to help users find TMZ products online and in person.
Universal access to all TMZ brands.
A global brand bar at the bottom of any given page allows users to jump between any of the sister sites linked within. See the animation below for reference.
Built for the future, ready to grow.
All resulting in a scalable and flexible design system.
