Reimagining the Day of Flight

Spirit Airlines

Year
2019
Type of Project
Experience Design
My Role
App Designer & Animator

Case Study

Objective

Spirit was looking for ideas on what a redesigned day of flight could look like. I was part of a group of creatives and strategists, happy to answer that question.

Process

We began by identifying key personas and mapping how their experiences differ when flying with Spirit. As common pain points arose, we were able to condense our narrative to a single storyline and start ideating solutions leveraging some newer tech and dynamic data intake.

Outcome

These new features came to life in a redesigned mobile app focused around organizing the checklist of tasks that surround a day’s travel. My deliverables consisted primarily of a seamlessly animated presentation deck for the team's pitch.